Mobile marketing and alerts SMS for schools
Mobile Web use is growing at an incredible rate, with recent research predicting that cellular phones exceed PC as Web access device more common in the next few years. Marketing for schools, therefore, should have a component that takes advantage of this exciting new channel. Of course, before starting to use precious resources marketing, check by yourself. With the help of Google Analytics, check how many of your current traffic is from mobile devices. This will give you an indication of how significant this marketing channel has become and the speed with which the traditional Web transforms into a mobile experience.
If you are still on the fence, take account of some of the benefits to the development of a user-friendly site mobile include:
? The ability to drive new and specific preferences
? 24 hours a day, 7 days a week with students and prospective students interactivity
Features exciting ? that will help your school get attention
? And more
Mobile marketing has two main components:
(1) A mobile friendly site
This may simply be an extension of your traditional Web site, or a stand-alone version much more sophisticated that is optimized and designed for the mobile Web experience.
(2) Mobile Apps
An interesting application with content engagement may present new revenue and opportunities for marketing for your school.
However, there is a third option in the marketing of schools on smartphones, and it may be most advantageous for schools seeking to increase their production of lead online. It is Mobile,SMSalerts. Alerts SMS cut through and give you the opportunity to speak directly with your students and future students. About 90% of the SMS messages are seen and read in the first half hour of receipt, to ensure that your marketing information quickly reaches the future students and gives your Web marketing and the generation of leads planning untold flexibility and versatility.
A campaign of SMS alerts may include:
? SMS Push and pull messaging
? SMS alerts
? ITR text interactive response Menu
? Mobile Web integration
Integration of social media ?
The SMS ? online registration form
Admin interface ?
Capture of database Back-end ?
Campaign report ?
Have an admissions last updated? An open house for the announcement of the special programme? Alerts SMS let your school relay this information. Best of all, each telephone number that interacts with your school is stored in a database and can be followed in real time with online reporting dashboard. The database contains various levels of information about each perspective and can be reused for future marketing purposes.