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There is much to say about SEO. There are articles, blogs, podcasts, ebooks, and even real books on the subject. But what is really… in easy language? And for an author podcast, why is this a big problem? And finally, and above all, how can I podcasters make these three words not just to do these things large, large for their podcasts?

For those who want to learn about search engine optimization, I will urge unbelievably terrific tutorial mini “book” of checkout Amit Bhawnani words of SEO. (Please follow the link provided at the end of this article to get to the tutorial of Amit.) Avid SEO student myself looking to better my own classification and those of my clients, I have been scouring the Web looking for everything and SEO. I am not exaggerating when I say that tutorial SEO of Amit is off the charts.

To start, you really need to understand what search engines. I like the way Amit explains the concept of search engines: search engines are like spiders that health Web by looking at the particular site (primarily text) items to get an idea of what a site is subject. This task is performed by a piece of software called a crawler or a spider that follows links from one page to another and indexes everything that it finds in its path. Is this not an awesome explanation?

Whenever you perform a search on the Web, you are given the results that contain your search term. And if you’re like me, you probably tend to only visit sites that are at the top of the list. How can I make websites to be at the top of the list? Yes, you guessed it. It is through these three words not little: optimization of engine research.

So having said that, as an author podcast, how can your content be indexed by search engines if these spiders are few only crawl around full-text search? After your podcast transcribed and published on your site is the key to your podcasts, research, and therefore popularity. However, just after a text version of your podcast does not warrant its classification. You must integrate your transcript to help these little crawly your transcript to index things and get them at the top of the list of key words.

This morning, I spoke with Peter Clayton, producer and host of TotalPicture Radio. In 2010 of TotalPicture Radio was voted one of top 100 useful and informative podcasts the Internet for entrepreneurs and business owners. With a wealth of information 24/7 broadcasting, Peter interviews with career experts who share their experiences, knowledge, trends and advice from professionals – like us – research to succeed in our career goals. And I found podcasts of Peter, better known as radio TiVos, because I did a search on the Web. Peter provides complete transcripts of many of his interviews. These small things spider indexed on its content and made its Web site to the top of my list of research! (For more information about Peter Clayton and TotalPicture Radio, please follow the link provided at the end of this article.)

Peter informed me of an excellent tool to improve a podcast – or any type of MP3 audio file also – likely to be indexed by our spider boyfriends: a format called ID3, specifically the software-Pa ID3 Editor of audio file data tagging. This ID3 program will incorporate a transcript directly into an audio MP3 file, allowing your podcast to be indexed by the text which is just within the audio file. And Peter added, “on Smartphones (iPhone, at least)”when I play a podcast with embedded transcription, transcription will appear on the screen.”" OK, how cool is that?

An another Peter point extremely important, grandi was that as a podcast producer, you do not need to have a full transcript published for every single episode. What is important is that enrich you your audio with keyword-rich text (partial transcript, key points) so that it can be indexed, making its chances of reaching the top of the list of a search engine a real deal.

Many listeners appreciate to be a transcript full so they can use the content of the podcast as a reference for their own blogs (as in my case) or other work. They have listened to your episode, considered very informative and now have something to return. Provide transcripts allow your deaf audience enjoy your show as well. A text version of nothing – I like to read the lyrics of a song – can clarify uncertain content. And a complete transcript of your podcast gives your audience a choice. And who doesn’t love choices?

Thank you, Amit and Peter, for sharing your knowledge with me and allowing me to share with my readers. And thank you, Peter, for your time this morning. It was a pleasure to meet you. Our success and SEO!

To access the unbelievably terrific tutorial “mini book” Amit Bhawnani on SEO, please follow this link.

For more information about Peter Clayton and TotalPicture Radio, please follow this link.