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People are bombarded with a flood of information every day. Yet regardless of our profession, we have ideas to communicate and convince people. It is undeniable that it is difficult – devilishly so – to transform the way people think and act. Then, how to ensure that our ideas stick?

This article made use of the simple acronym, stick, to ensure that your ideas remain on the spot rather than be forgotten.

Simplicity
A successful defence lawyer said, “If you argue ten points, even if each is a good point, when they get back to the jury room they remember not everything.”

It is certainly not easy to keep a simple, yet profound idea. Simplicity at its best is to make the point and say what really matters. Train yourself relentlessly mastering the art of say one sentence statement, instead of long paragraphs. It will be not easy at the outset, as we train our minds to “find the kernel”. Essentially, this means an idea to its most critical essence stripping and elimination of superfluous elements. Sometimes the most difficult part is weeding of ideas that can be really important, but just not the most important idea.

Reflection
Questions are in fact an effective way to make your audience think and remember. For example during a presentation, consider to ask the public what they perceive will change in the future. Then closely follow the idea that you want to the buy-in for. You will be surprised of the ability of the mind to capture this moment in time.

Source of inspiration
Good ideas that stick can come in the form of a story, but more important still, they usually galvanize people in action. Most of us have seen the Metro on Jared Fogle ad with its large pair of jeans. In the 1990s, fast-food giant Metro has launched a campaign to spread the good health of a new line of sandwiches. It was focused on the remarkable story of a student named Jared Fogle, who had a serious weight problem. After three months of the “Metro” diet, he had fallen by nearly 100 pounds in three months. The campaign was a stunning success and the story of Jared was a piece of the value of the simulation.

Even skinny people who are not interested in dieting will be inspired by the story of Jared. He fights big odds and away through perseverance. It is the second major award which provide stories: inspiration. Inspiration drives action, such as simulation, which makes this advertising idea stick.

Credibility

How did get us people to believe our ideas? We find a source of credibility, such as statistics and figures to draw. We have our key statistics choirs our idea, as well as next steps, if necessary.

Kick Ass
If you are submitting is common sense, try more to lose his time communicating. It is essential, however, for leaders to identify the uncommon meaning in their strategies. Highlight what is new on the strategy and make the difference. Things differently, for example instead of showing a normal PowerPoint presentation with a lot of words, use photos of a mindmap to share ideas.

Scientific studies have shown that people remember things that are different. Keep for your idea, it must certainly stand out from the crowd, or rather KICK ASS.