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Increases the number of companies House is market research. The vendors what is particularly interesting on commercial training courses is how they can use home made questionnaires written on their clients. Such investigations are reasonable to use and easy to evaluate. However, anyone who conducted such a review knows that the most annoying thing is the low level of return. Just a minute number of investigations is returned and too few people who is sent questionnaires full back. This is useful, tried and tested strategies to help increase the rate of return.

Technique 1: Announce the questionnaire

The simplest technique, namely written notification of the questionnaire, has not been shown to be effective. Even including a card response asking the recipient to return the questionnaire does not improve the level of performance.

A method that proved very effective, is on the other hand, announcing the survey by phone. After training sale all persons of a group of managers who said by telephone that they were ready to take part in a survey of returned customers questionnaire.

Technique 2: Small gifts increases the rate of return

If the recipients to receive a small gift with the questionnaire, they will feel compelled to complete and return. Even earn a top managers may be tempted.

It is important that the small gift is enclosed with the questionnaire real itself. The promise of a gift, as participate in a draw, does not produce the same effect.

Even offering to send the results of the survey for all clients that returns the questionnaire does not have a considerable effect on the rate of return.

Technique 3: Make the letter correctly recipients feel a “moral duty” to return the questionnaire if it is accompanied by a stamped return envelope.

They feel that the execution of the survey company has already paid for the price of a stamp and therefore has “a right of reply”.

Technique 4: The correct form of address

Contrary to popular belief, it is not useful to discover the name of the recipient. There is no difference in the rate of return if you use the General form of address “Dear Sir/Madam!” or the personal form of address “Dear Mr. Miller”. Too much intimacy can have tended to be detrimental in fact because participants prefer to remain anonymous.

However, some individual and a sumptuous address has a favourable effect: handwritten signatures indicate to recipients that you not carry a mass survey and that you are interested in their individual opinion.

Technique 5: Guarantee anonymity

Even if it is given that the recipient will remain anonymous and the answers of treatment with the strictest confidence, however, you must give the recipients your written guarantee of this. The rate of return of experience with various different techniques are:

Ensure the anonymity and confidentiality 75% guaranteeing anonymity 63% No 37% insurance

If you do not receive enough returned questionnaires, followed by those who have not responded.

Technique 6: Questionnaires stained

A look at your Office call: most of the documents is white. A colorful questionnaire stand out and will be not so easy to discard or forget. Appropriate colors are yellow and blue colour.

A study of the question of the color shows that green questionnaires have a worse rate of return than white.

Technique 7: Appeal to will of recipients

Questionnaires that appeal to recipients to help a high rate of 5 to 10% performance. Expressions such as “We need your help” or “your answers will help us improve……”. This selfish appeal “all depends on your opinion” was not found to be appropriate.

Technique 8: Use the beneficiary only has to pass through questions.

Recipients believe that it is easier to answer the questions, you have only to cross, because on the one hand the possible response is already given and on the other hand, it takes less time to complete the questionnaire. A pleasant additional benefit of this is that this type of question is much easier and faster to evaluate!

The rate of return of a questionnaire with questions that you have only to cross was 78%, while the comparative percentage for a questionnaire with the questions outstanding was only 27%.

Technique 9: Reduce the size

Print the questionnaire on the two sides of a sheet of paper, instead of using two separate sheets. The recipient will be judge the amount of time it will take to complete the questionnaire of its size.

Technique 10: Start a follow-up campaign

If too few people returns their questionnaires, it is a good idea to send one or two written reminders. Studies have shown that a “second wave” increases the level of performance of 15-20% and that a “third wave” increases the rate of return by a further 5 to 8%. It is worth wrapping another questionnaire with the “third wave”: the beneficiaries may have lost or thrown the first copy.

Using the techniques above does not guarantee you a 100% response rate, but it will increase the efficiency of your House is search. Customer feedback is essential in the assessment of the effectiveness of your sales staff and the results will influence often on the type and frequency of business training, that you offer.